About us
Every local business has a story. We help people hear it.
BuonaFama is an Italian platform for the reputation and online visibility of local businesses: more genuine reviews, a reply to every one, and a well-kept presence on Google, social media and AI assistants.
Why we exist
Before choosing a restaurant, a hotel or a salon, more and more people check the stars on Google and read the reviews. For a small business, keeping up takes time and skills that are often in short supply: asking for reviews, replying to each one, keeping the profile up to date.
That's why BuonaFama exists: to make tools that used to feel built for big chains simple and affordable for everyone else. So the people who serve customers every day can spend less time on digital chores and more time on what matters.
Our mission
Value every experience. Give every business a voice.
We help local businesses collect genuine reviews, listen to their customers, reply to everyone and turn great experiences into new customers. More reviews are the means: the goal is a stronger reputation and customers who come back.
How we work: four commitments
- 01
Simple, first of all
A QR code by the register and a few minutes a day. Built for busy owners, not for tech lovers.
- 02
Only genuine reviews
Every customer sees the same buttons for a public review. No discounts or gifts in exchange. Customers write the reviews; we write the replies. We never ask for Yelp reviews.
- 03
AI drafts, you decide
Your AI agent writes each reply in your tone, with your signature, in the customer's language. No reply to a negative review goes out without your OK.
- 04
People, not a call center
A dedicated contact who helps you get started and is there when you need it, by video call or message.
Looking ahead
The way customers choose is changing.
Many people now also ask ChatGPT, Gemini, Claude and Perplexity for recommendations. Their answers rely on what they find online: reviews, complete profiles, consistent details everywhere.
BuonaFama already checks whether AI assistants recommend a business. Our vision goes further: one platform that connects reviews, customer relationships and visibility, including in these new ways of searching.
AI answers change: it's an indication, not a guarantee.
Made in Italy, built for local businesses.
We come from a country where restaurants, cafés, small hotels and family shops live on word of mouth. Restaurants, hotels, cafés, salons, auto shops and stores everywhere share the same challenge: getting found, earning trust and standing out. Our pilot is about listening to the businesses that use BuonaFama every day and improving it with them. See who it's for →
A good reputation isn't built in a day. It's built every day.
Let's build your good name together.
We're selecting our first businesses for the pilot: free, no strings attached. At the end, you decide whether to continue.